Research On Cost Control Of K Company Based On Value Chain

In 2012,with the promulgation and implementation of the "Eight Provisions" by the central government,the revenue of the hotel industry has been severely impacted,mainly due to the decline of catering revenue and conference revenue.As the main source of hotel revenue,catering revenue has greatly reduced the profitability of the hotel industry.At the same time,with the rising price level,both the material cost and the human cost are in the rising stage.How to effectively control the cost is an important issue facing the hotel industry.As a member of star-rated hotels,K company is also facing the double pressure of fierce business competition and insufficient cost control.Therefore,the company has to update its management concept and improve cost control measures to ensure that the company remains competitive in the fierce market environment.Based on the perspective of value chain,this paper takes K Company as the research object.standing at the height of hotel strategy,and taking the analysis of specific business activities in the hotel value chain as the premise,this paper puts forward improvement measures for K company's cost control,which is conducive to improving its market competitiveness.Specifically,this paper first introduces the research background and significance,and summarizes the relevant research of domestic and foreign scholars in this field,puts forward the research ideas and methods,clarifies the research content and innovation points,and then elaborates the value chain and cost control theory overview,which lays a good foundation for the research of this paper;secondly,combined with the specific business situation of the company,the analysis is made.The current situation of cost control in K company is analyzed and the main problems are found,such as the narrow scope of cost control,neglect of supplier management,imperfect procurement system,etc.The reasons are briefly analyzed.Thirdly,according to the specific business activities of K company,the composition of its value chain is analyzed,and the value chain of procurement stage and service stage is formed by combining internal and external value chains.Then,based on the value chain analysis,specific cost control measures are put forward from the procurement stage,service stage and sales stage,providing a broader and broader perspective for the company's cost control,such as quantitative evaluation of suppliers through the establishment of supplier evaluation access mechanism.Controlling the purchase cost of room materials and catering materials from the source.Finally,this paper makes a brief summary of the research,and alsoputs forward the shortcomings,and the future research prospects.