Development Strategy Research Of Heilongjiang United Assets And Equity Exchange

The property market of China is a special kind of market led by the government during the economic reform, from a planned economy to a market economy in a particular environment. The original intention is to prevent the lost of state-owned assets, through the "open, fair and just" sales. During the past 20 years of development, Property market bases on the protection of state-owned assets and prevention of corruption. In practice, property market gradually expand the scope of business, increase the participants, improve the system, increase the size of the trade. It has become one of the most important power of our socialist market system. It serves for the national and regional economic strategy adjustment, the establishment of modern enterprise system of property rights, the state-owned enterprises equity diversification reform and the financing aid for the SMEs. It has gradually developed into an important part of a multi-level capital market.This paper take the basic theory of property transactions and property market as the starting point, and take Heilongjiang Assets and Equity Exchange as the research object, and take its main development strategy as the study clue. The paper summarizes the development process and the development trend of the property market, and introduce the development status of Heilongjiang Assets and Equity Exchange. The paper also conclude the corporation's own strengths and weaknesses, opportunities and threats. The paper finally propose the corporation's development strategy, including four business innovation strategies and the market-oriented service strategy.The research of the development strategy of Heilongjiang Assets and Equity Exchange is good at increasing the traditional business, and establish the modern property exchange market system which has the unique feature of Heilongjiang Province. It will also enhance the influence of the property market and help the market grow fast. And it is also good at building an exchange platform suited for the economic development of Heilongjiang Province, serving all types of resource elements flow, optimize the industrial structure and financing aid for SMEs.