Research On Rural Financial Service Innovation Under The Background Of Internet

Solving the"three rural issues”has always been the central task of party and government at all levels.Since 2004,the CPC Central Committee,the State Council and various departments,provinces and cities have issued a series of guiding documents,from different angles and different levels to promote rural financial product innovation.Theoretical circles on how to promote rural financial product innovation,and actively explore the research,put forward different views and theoretical insights.In recent years,"three rural"financial services needs a major change in the reform and innovation of rural f-inance is facing new challenges.It is very necessary to study the innovation of rural financial products and to perfect the theory of rural financial innovation and to promote the practice of rural financial innovation,which is of great significance.Based on the relevant concepts and theories of rural financial innovation,this paper systematically sums up the theoretical research of many experts and scholars at home and abroad,and adopts the field investigation method to analyze the rural financial innovation from the supply and demand aspects.The paper analyzes the problems and causes in the innovation and development of rural areas in China,and points out the maim factors restricting the development of rural financial innovation.Using the Internet's various technological means and changing the people's living habits,this paper proposes to accelerate the development of China's rural innovation Countermeasures and Suggestions on Rationalization of Rural Financial Innovation.The breakthrough of solving rural finance innovation lies in the optimization of products and services of new problems.Based on the characteristics of regional industrial economy,we should boldly research and develop and introduce new financial products suitable for popularization.We should make efforts to solve the difficulties in financing and financing of the mainstay of agricultural operation.We should improve the financing efficiency of rural finance by means of market-oriented principle,financial market demand.Your question.Some of the content is deleted here.At the same time in the organizational system to deepen the reform,in the guarantee mechanism to increase innovation,to further improve the agricultural insurance system,expand rural investment and financing channels,the establishment of rural financial innovation incentive mechanism for rural financial innovation to create good conditions,Orientation Promoting Rural Financial Innovation and Development.