The Present Situation, Problems And Countermeasures Research Of Rural Financial Innovation

Solving the “Agriculture, rural areas and farmers” issue is always the central task of the Party and government. Since 2004, the Party Central Committee, the State Council, and sectors in provinces and municipalities have issued a series of guidance documents to advance rural financial innovation from different angles and levels. Meanwhile, many experts also conducted an in-depth theoretical study from the aspect of the rural fanancial innovation., and brought out many different standpoints and theoretial insights. In recent years, the “Agriculture, rural areas and farmers” financial service needs faces a series of new changes, and new challenges to the innovation of rural financial reform. It is necessary to strengthen the research on rural financial innovation, not only to enrich and improve the rural financial innovation theory, but also to promote the practice of rural financial innovation.Based on relative conceptions and theories of rural financial innovation, the paper focuses on summarizing and generalizing the relevant theoretical research of scholars at domestic and abroad, and it pays attention to empirical analysis, through a empirical study of the status of rural financial innovation in Shaanxi Province and the changes in the credit demand of new agricultural business entities. From the supply and demand angle, the paper analysis the problems and causes of rural financial development, and explores the constraints of financial innovation in rural areas, then put forward suggestions on accelerating rural financial innovation in Shaanxi province based on learning the experience of the United States, Japan and other countries.Research suggest that the key of rural financial innovation is to solve the problem of product and service innovation.We must adhere to the market oriented principle so as to improve the efficiency of rural support, and follow the market’s main financial services needs. Based on regional industrial economic characteristics, we should explore and introduce new financial products to solve the financing problems of the agricultural management main body. To deepen reform in the organization system, the guarantee mechanism innovation should be accelerated. Besides, we should focus on improving the agricultural insurance system, expanding rural investment and financing channels, and establishing rural financial innovation incentive mechanism to boost rural financial innovation and development in an all-round way.