Financial Strategy Analysis Of Tourism Industry Based On Sustainable Growth

With the continuous optimization of China's tourism supply structure,the tourism development model has changed from classic tourism to global tourism,and tourism has become a strategic pillar industry of China's national economy.As a participant in market economic activities,tourism enterprises' growth rate and quality of development have a major impact on the development of the entire industry.To maintain a healthy growth level and achieve sustainable growth goals,companies need the support of corporate financial strategies.Therefore,the perspective of sustainable growth can enable enterprises to find a financial strategy that suits their own,which has important practical significance for the financial research of tourism enterprises.Based on summarizing domestic and foreign literature,sustainable growth and financial strategy related theories,this paper conducts a case study of Songcheng performing arts.Firstly,it summarizes the development status of the tourism industry and finds that the industry has not fully realized sustainable growth.Further analysis of the industry's sustainable financing process,the financing system is not perfect,vulnerable to external influence factors,and the overall profitability of the industry is weakened.The issue of diversification has identified the factors that contribute to the sustainable growth of the industry.Secondly,taking Songcheng performing arts as a single case study,according to the sustainable growth problems and influencing factors of the industry,the factor analysis method is used to construct the sustainable growth ability evaluation model of tourism enterprises,and the sustainable growth ability of Songcheng performing arts is evaluated.At the same time,according to the scores and ranking analysis of each main factor and the financial strategy currently implemented by the company,it is concluded that the financial strategy of the enterprise has a single financing mode,the leverage effect is insufficient,the commercial credit financing ratio is too high,the investment speed and profitability are not matched,and the investment The strategy has not been adjusted in time.Finally,the corresponding improvement measures are proposed for the problem,and then the improvement measures of the financial strategy of tourism enterprises are put forward.Based on the characteristics and case studies of the tourism industry,this paper constructs the enterprise sustainable growth ability evaluation system and explores the financial strategy of the enterprise,and proposes financial strategy improvement measures based on sustainable growth.I hope to provide analytical ideas and methods for companies in the same industry to improve their financial strategies.