The Marketing Strategy Of The Tiaochi Crawfish Restaurant

In 2014 September,pick the five founders of lobster Museum attached at the Guangxi University MBA class,xiangjianhenwan.These very personality after 80,there is one of the biggest common point,they all have the dedication and pursuit of food.From time to time about the meal,they almost Chibian the whole circle of Nanning.Among the five founders,one of them from Xuyi,Jiangsu,has been operating the catering industry in the Yangtze River Delta area,especially the crayfish.In Nanning,she had a lot of crayfish,but not tasted in my hometown that only a big fat meat,delicious smelling incense thirteen authentic Xuyi lobster.Combined with the increasingly popular background of crayfish in the catering market in recent years,the 5 founders decided to work together to create the most traditional and authentic lobster hall in Xuyi.So,for the next 2 months,the five shareholders who took the lobster hall were busy with their work,and the lobster hall was not stopped.In September 14th,the lobster museum was officially opened for business.The company occurred some plight and challenge with its continuous development and ever-changing market,the most remarkable problem is the advantage of brand is not outstanding,market tactics is neither mature nor personalized,market positioning and segmented is unclear,so the selecting strategy making of lobster restaurant is hard.Therefore,we should take use of the advantage of company and consider the feature of market economy to improve the comprehensive benefits and market share.The study makes the marketing theory,the experience of marketing strategic optimization,as while as the literature and cases to output the selecting strategy of lobster restaurant.First of all,to choose to eat lobster restaurant customers and market environment for adequate market research,on the basis of thorough investigation,the full analysis of the macro environment to choose to eat lobster Museum faces and industry environment,summarizes the choose to eat lobster museum marketing situation and existing problems in the.On the basis of customer research statistics and current market environment,according to the marketing strategy of Lobster Restaurant,we put forward the implementation strategy of marketing strategy.The characteristics and innovations of this paper are:using PEST and Potter five force analysis method flexibly,analyzing the environment of Lobster Restaurant in detail,and conducting targeted marketing research,and finding out the marketing problems of lobster hall.In the present situation to choose to eat lobster museum marketing and on the basis of the problems,according to the market segmentation and market positioning,the integrated use of pricing,channel,product and promotion strategy,personnel strategy and service strategy,put forward to pick lobster museum marketing strategy for the implementation of security system,to ensure the effective implementation of marketing strategy.