Research On The Integrated Marketing Strategy Based On O2O Mode-

With the rapid development of Internet and mobile Internet, the Internet has become the infrastructure like water, electricity, gas. For each industry, combined with the Internet, has become inevitable. In marketing increasingly rich, the utilization of traditional and new media and the integration of online and offline, is an urgent issue in marketing.Firstly, this thesis illustrates the use of O2O mode is the need of the development of Internet and experience economy, and then compares group-buying, free, bonus point modes and points out the possible innovations. Secondly, combining with the practice of the creation of the IYANGPIN website (www.iyangpin.com),the thesis emphasizes the application of O2O mode in the integrated marketing, includes attracting attentions by providing incentives to cater to the interests of humanity and manufacturing event marketing; accelerating the spread by establishing social business share platform based on the paid forwarding; opening up the online and offline media by applying QR code; strengthening the terminal promotion by establishing cooperation with the supermarkets and malls for a win-win result; understanding consumer behavior by analyzing data; maintaining customer loyalty and implementing secondary marketing for merchants by establishing bonus point alliance in O2O mode. Finally, evaluates the effect of marketing with code scanning rates and forwarding amount.Through the study of this thesis, how to combine the online and offline, how to integrate the traditional media and new media, is summed up. It provides a marketing reference for enterprises under the new situation.