Integrated Marketing Strategy Research For UFIDA ERP Software Solution

With the intensified industry competition and ever changing customer demands,merely focus on technological innovation or management innovation can easily be mimicked by competitors.If product orientated marketing strategy that is based on selling out of shelf software has been adopted and constantly ignored the real customer needs,the consequences would lead to lowing customer satisfaction and loyalty.In this circumstances,how to set up appropriate channels and resources to achieve effective marketing.And also during the interaction with the customers,real customer concerns and needs are been exposed that will endeavour the continuing product research and development. Therefore,enhancing customer values has become the must solving subject.In this thesis,a new ERP software marketing strategy has been presented and it has made exploratory steps towards integrated EPR marketing system.It contains research background,the introduction of UFIDA,research purpose,research significance,research methodology and main structure of the thesis.This research started with examining the current macro and micro marketing situations of UFIDA,and then identified the marketing pitfalls and the reasons for those difficulties.The construction and operation of integrated marketing strategy for UFIDA ERP software is the sole of this thesis.The principles of the integrated marketing strategy and the different aspects of how customer values can be combined into will be explained.By reviewing and reflection throughout the research result,the conclusion will be derived from the above discussions.