Research On The Strategy Of C Company To Deal With The International Trade Barrier

At present,China's total GDP is 82 trillion yuan according to the official data released by the National Bureau of Statistics in 2017,second only to the United States as the world's second largest economy in terms of overall economic volume.The total volume of international trade imports and exports reached 27.79 trillion yuan.The export data of one of the three carriages driving GDP growth was 15.33 trillion yuan,accounting for 18.7%of the total contribution of GDP growth.The importance of the export link of international trade is unquestionable.With China's accession to the WTO,antidumping investigations against China have been emerging all over the world,and various trade barriers have been increasingly intensified.More antidumping lawsuits against China than other similar exporters are one of the main manifestations of China's unfair trade environment.According to the statistical data of the related studies can learn a lot of countries in the world at present set up trade barriers in China and has obvious discriminatory,now China has become the world's largest anti-dumping investigation and litigation object country,for China's "double inverse" litigation indicators far higher than the average level of other countries in the world.Under such a severe international trade environment,the export enterprises of China's tire industry are in a very difficult situation.If enterprises do not make their own adjustments as soon as possible according to the international situation,most enterprises are faced with unsustainable business difficulties.At present,the "301 investigation" conducted by the United States against China has officially entered the white-hot stage.All categories of tires have been included in the tax collection list and began to be heavily taxed in October 2018,which makes domestic enterprises with tire export as their main business and Trading companies are struggling.Company C is a leading company in tire trading companies.How to deal with changes in international trade barriers can be a reference for companies in the same industry.This paper adopts the methods of empirical analysis,literature analysis,induction and deduction,and comparative analysis,and uses C company as the research object to explore various types of trade barriers set by each country against China,and draws conclusions on the future.In the future,Company C must re-establish a global supply chain,continuously innovate to seize the blue ocean market and establish new terminal channels to deal with international trade barriers.In the future,how should China's tire trading enterprises break through the heavy containment,find a feasible coping strategy for the company,continuously innovate management and improve business strategies,and then explore a viable tire trading enterprise in the international trade environment with such fierce global competition survival way.