Problems And Countermeasures Of Huaxia Bank Supply Chain Finance Business

Supply chain finance is a kind of financing method that commercial Banks in order to small and medium enterprises(SMEs).To some extent,it has solved the financing difficulties of SMEs.Used supply chain management concepts and methods,it provides financial services to the upstream and downstream of core enterprises in the supply chain under a real deal to improves the competitiveness of the whole chain.Huaxia bank followed the market and launched the supply chain finance business--Gong Ying Lian product system.The brand conforms to the strategic positioning of Huaxia bank--“a financial service provider for SMEs”.After several years of development,it got a good reputation and market influence.In recent years,the international economic situation is complicated.Domestic economic development has entered a new normal.Interest rate liberalization is progressing.Internet finance has developed rapidly.FinTech(financial technology)have a clear trend of cross-border integration,and competition in the domestic financial industry has intensified.The above points make new demands for the development of supply chain finance business,and it also brings new vitality to supply chain finance.For Huaxia bank,how to use supply chain finance business to develop customers quantitatively,how to develop the market of SMEs,how to innovate financial products and service capabilities,how to improve asset quality and profitability,how to develop the supply chain finance business with the help of new technology,these will be the most important to the next stage of the company's business development.First of all,this paper focuses on the definition,causes,advantages and major operational modes of supply chain finance on the theoretical basis at home and abroad about supply chain finance.These constitute the theoretical basis of this paper.Then the content and characteristics of Huaxia bank supply chain finance business(Gong Ying Lian product system)are introduced in detail.And compared with other commercial Banks and institutions in supply chain finance business.Then this paper point out the problems in both macro and micro aspects of supply chain finance of Huaxia bank at present.Macroscopically,the external environment of supply chain financial business development is analyzed by PEST analysis.The development of supply chain finance is concerned by the country right now.It bears the burden of easing the financing difficulties of SMEs.However,under the pressure of new technology,new economic situation and new industrial structure,it is also facing great pressure of transformation and upgrading.At the micro level,the development of supply chain financial business of Huaxia bank is confronted with problems such as difficulties in traditional business model,insufficient utilization of new technologies and reduced support of credit resources.These restrict the development of business.Then,this paper put forward feasible solutions to the problems facing Huaxia bank's supply chain finance business.It mainly consists of four aspects: upgrading application of traditional business,strengthening the use of new technologies,and developing low-consumption and efficient products.The business models such as service factoring,pledge of commercial acceptance drafts,bank e-commerce cooperation,double factoring and bank leasing cooperation are discussed in detail.And propose feasible suggestions and improvement plan.Finally,it puts forward the safeguard measures of solutions from three aspects: marketing management mechanism,talent reserve and professional capacity improvement,risk prevention and control and prevention.Supply chain finance itself involves a wide range of contents,and the current situation is complicated.At the same time,my knowledge is limited.So the study of this paper still has some deficiencies,and there is room for further development.Firstly,the development of supply chain finance of Huaxia bank should be further combined with regional characteristics.This part can be further studied.Different featured businesses can be combined with the characteristics of regional economy and structure of branches.Secondly,this paper mainly explores the development of supply chain financial business from the perspective of business model,and the detailed operation process of business should be corrected after a large number of actual operation.