Research On The Development Strategy Of Huaxia Bank Changchun Branch Of Supply Chain Finance

In recent years，along with the science and technology division of refinement，great changes have taken place in China economic situation，the mainform of economic integration，industry vertical，at this stage the commercialbanks face the fierce competition，need new core business led growth，openup new business areas in order to maintain the sustainable development.Changchun Branch of Huaxia Bank, supply chain finance business in the initial stage, acustomer demand growth is rapid, the development potential is huge, a product withmore limited, internal control and risk prevention and control are to be improved.Development branch of supply chain finance business have been greatly restricted, in order to release more productive, to enhance customer service, effective risk prevention, research and Discussion on the present branch ofthe supply chain financebusiness development strategy.In general，supply chain finance has three meanings，one is from the banking business, which is a specialized field，refers to a form of commercial bank credit，two is the purchase and sale mode of supply chain management needs based on both sides, a financial product innovation of commercial banking and the development of. Is the core enterprise in supply chain as the basis,to provide accounts receivable management, credit enhancement, guarantee, for the upper and downstream SME’S financing, settlement risk, and risk avoidancein combination of financial servicesproducts; three is from the business point of view, business supply chain financebranch including class, accounts receivable，prepaid inventory category three product system，mainly using the prod ucts are confirmed warehouse, accounts receivable pledge, factoring, automobile chain service etc.This article attempts from the theory of branch of supply chain finance business development，the focus of the research is aiming at the problems anddifficulties encountered in this new business in the promotion process，try tofind the universal law of supply chain finance business development and effective practices, providing guidance for the supply chain finance business development branch. At the same time, based on the demonstration and analysis branch financial services supply chaintheory, business process, combined with the current situation of supply chain financebranch carry out objective, in-depth analysis of its product risk control and operation mode, the problems discovered in this foundation, and then puts forward the strategy of market orientation and development mode. Following are the specific research framework of this article:This paper starts with the definition of height, with the supply chain financebusiness concept, discusses the macro and micro environment, branch of supplychain financebusiness development, and in particular the inter object as an example a detailed analysis of the business characteristics, in particular several supply chain finance business product or financial services introduction. By analyzing the third branch of its own problems and causes, and then from the selection ofbusiness, industry information, market potential, technology support, risk control as well as the background to assist in areas such as in-depth and comprehensive analysis, summed up the situation of branch and development planning, the proposed development strategy, inorder to talent showing itself. In the same institution competition.