Research On Transformation And Development Strategy Of Zhuzhou X Government Financing Platform Company

The contradiction between rigid demand for urbanization and insufficient financial capacity of the government provides an opportunity for the emergence of local government platform companies.In particular,the government platform company has sprung up like bamboo shoots after the start of domestic demand policy in 2008.As the spokesperson for the government’s investment and financing function,the platform company has played a great role in promoting the construction of local urbanization.However,with the policy regulation of the national level,the increasingly tightening of bank loans and the increasing difficulty of financing,the government platform companies should not only undertake the task of the investment and construction of urban infrastructure,but also face a more severe shortage of cash flow,which makes the government platform companies have to face the transformation.The pressure of development.This study,guided by the theory of strategic and strategic management,has studied the transformation and development of the X government financing platform company in Zhuzhou(hereinafter referred to as X company).Through the analysis of the internal and external environment of the X company,on the basis of the clear and accurate internal and external development conditions of the X company,the company has made clear the company through SWOT analysis.At present,the internal and external resource conditions are finally based on the combination of advantages,disadvantages,opportunities and threats,and the four alternatives for the transformation and development of X company are determined.On the basis of fully combining the present situation of Zhuzhou city construction and the strategic target and resource status of the company’s transformation and development,the adaptability analysis of the four alternative strategies is carried out,and the attraction value of each alternative is calculated by using the QSPM matrix.Finally,it is believed that the WO strategy(torsional strategy)is the most reasonable for the X company.Want to choose.Finally,according to the choice of X company’s transformation and development strategy,combined with the results of internal and external environmental analysis and SWOT analysis,from three major dimensions of company positioning,business transformation and internal management,the framework of X company’s transformation and development is constructed.The transformation and development of the government platform company is the inevitable trend under the new normal background.This study studies the transformation and development of X company,in order to provide policy suggestions for the future development of X company,and also provide a reference for the transformation and development of related government platform companies.