Research On The Tourism Development Strategy Of Weiji Town

In recent years,government propose goals to build towns with tourism characteristic and develop all-for-one tourism.With the development of tourism,the traditional tourism development model will be changed and the quality and efficiency of township tourism will be improved.The development of tourism can not only promote the rapid upgrading of tourism and service industry and achieve the rapid development of township economy and further promote the urbanization construction,but also is a powerful way to build beautiful villages and revitalize the countryside.As one of the first groups of small towns to develop tourism resources,Weiji town mainly relies on the deep cultural and historical resources of Wei's Manor for development.At present,the Weiji Ancient Village built by Weiji town reflects Wei's Manor,which lays a solid foundation for the historical and cultural tourism of Weiji town.Depending on these two advantages of resources,Weiji town has built ancient villages and towns for sightseeing,which has attracted many tourists.In addition,Weiji town is adjacent to the Yellow River,and has a beautiful scenery along the Yellow River.In history,it was the old road of the Yellow River.It is showed that Weiji town owned the good foundation of agriculture and animal husbandry.There are some special foods,such as Weiji Roast Chicken,Weiji Donkey Meat,and so on.In some extent,these characteristics constitute a variety of tourism elements.In the next step,Weiji town will integrate the existing tourism resources,and develop the whole township tourism of Weiji town based on the two core tourism resources of the Wei's Manor and Weiji Ancient Village.To ascend Weiji town tourism development,the local conditions and the environment of tourism development in Binzhou should be considered,and the Weiji town tourism orientation should be rethink.A reasonable and practical operation mode and a scientific plan of tourism development model,combining with the depth development of Weiji town characteristic tourism products and the latest national tourism policies,should also be formatted.In addition,to improve public awareness of Weiji town tourism,a scientific and effective marketing strategy should be made to expand the marketing channels.The management and operation of all cannot be separated from the guarantee of the local government.As a result,the government of Weiji town should manage and operate scientifically,especially increasing the investment in the construction of tourism infrastructure.The Huimin county and Binzhou where Weiji town is located should also provide a healthy and orderly tourism developmentmarket and environment.This article carries out a research by field survey,questionnaire investigation,consult data,quantitative analysis and other ways.The author wants to provide Wiji town tourism with a marketing positioning and put forward development strategies through these studies,combining the analysis of actual situation and problems of Weiji town tourism development at this stage considering the market demand.At the same time,it is also hoped that this study will provide reference of data for the study of rural tourism.First,this paper made a brief about the use of rural tourism,tourism products,tourism marketing and other relevant concepts quoiting typical cases such as Wu town and Yangshan town rural tourism development experience.This paper also analyses Weiji town special tourism construction and development situation based on the practice of advanced developing township and current situation of Weiji town development.This paper uses SWOT analysis to conduct a comprehensive system of analysis on town tourism development and sums up the strengths,weaknesses,threats and opportunities for the development of tourism.According to the analysis,a questionnaire survey for visitors in Weiji town will be designed,which will provide reference for finding existing problems and tourists' preference.In addition,a new and accurate marketing position will be made according to the tourists' demand.Based on accurate positioning,the tourism development strategy of Weiji town will be formulated.Meanwhile,this paper also puts forward some advises about government safeguards for tourism development.