Research On The Countermeasures For The Development Of Leisure Agriculture In Heyuan

As an important starting point for rural revitalization,leisure agriculture plays an important role in promoting the increase of farmers' income and the prosperity of the industry.At present,China's traditional agriculture has gradually turned to modern agriculture,and it has been encouraged to turn to new-type industrialization and urbanization.With the development of this trend,leisure agriculture has been increasingly valued and incorporated into the national development strategy.Heyuan City is rich in tourism resources,and has good basic conditions for the development of leisure agriculture.Leisure agriculture has become one of the industries with large potential for development of Heyuan.The development of leisure agriculture is an important step in accelerating the pace of agricultural modernization,ensuring the overall realization of a well-off society for farmers,and is also an important measure to promote the economic and social development of Heyuan.Under such a background,it is important to clarify the current status of the development of Heyuan leisure agriculture and find out the key problems that exist in it to promote the development of Heyuan agriculture.This article mainly uses the literature research,the questionnaire survey research method to carry on the research,the analysis and the summary to Heyuan leisure agriculture development present situation and the countermeasure.First of all,this article analyzes the current situation of the development of leisure agriculture in Heyuan city,and analyzes the advantages of Heyuan leisure agriculture from the four aspects of ecological environment,natural tourism,location transportation,and cultural resources,and further analyzes the main practices of Heyuan leisure agriculture.Development status;Secondly,through questionnaire surveys,etc.to understand the tourists' evaluation of Heyuan leisure agricultural scenic spot,and analyze them from the aspects of the foreign tourist source residence,the transportation used to and from the scenic spot,and the overall satisfaction of the passengers,etc.,so as to make clear the tourists leisurely for Heyuan.Based on the overall evaluation of agricultural landscapes,the problems and causes of the development of Heyuan's leisure agriculture are identified.Then,this article summarizes the typical experiences of leisure agriculture development at home and abroad and analyzes the development of leisure agriculture in Heyuan.Enlightenment;Finally,this article puts forward specific countermeasures for the development of Heyuan leisure agriculture.Through analysis and argumentation,the under conclusions are reached from thisthesis:(1)The development of Heyuan leisure agriculture has four advantages: ecological environment,natural tourism,location transportation,and cultural resources.These advantages should be brought into full play to promote the development of Heyuan leisure agriculture.(2)Although Heyuan leisure agriculture is developing rapidly,the overall development level is not high.The survey found that there are four problems in the service quality of Heyuan leisure agriculture,such as improving service quality,imperfect infrastructure,single product structure and insufficient branding.(3)The lack of professional talents,poor financing channels,lagging business management concepts and lack of referral funds are the main reasons for the low level of development of Heyuan leisure agriculture.(4)The countermeasures for the development of leisure agriculture in Heyuan City should be improved from five aspects: strengthening policy support,innovating investment models,strengthening industrial integration,strengthening branding,and improving basic infrastructure.