A Study On The Role Of Government In The Tourism Market Cultivation Of Ethnic Characteristic Towns In Pianpo Township,Guiyang

In the opinions on supporting the development of Guizhou issued by The State Council,it is pointed out that the ethnic cultural industry should be actively developed and the development of excellent cultural and tourism resources should be accelerated,while small towns with ethnic characteristics are an important carrier of the integration of cultural and tourism development.As a demonstration site of rural revitalization in Guizhou Province and one of the pilot small towns with characteristics in Guiyang city,Buyi ethnic group township is located in the slope of Guizhou Province.Make use of the rich resources of ethnic culture,native traditional local-style dwelling houses building landscape,which is based on characteristics of ethnic culture,to travel as the carrier,creatively out of a "farmer" fusion path of tourism development,successfully built a town in ethnic tourism market,in the process,the government has played a vital role.It is an important topic to discuss what role the government plays in the cultivation of the tourism market of small towns with ethnic characteristics and how to construct the tourism market and gradually improve the market system.In this regard,this paper selected the ethnic characteristic town of Pianpo township as a case study.Firstly,relevant research literature,research background and significance,core concepts and basic theories are sorted out.Secondly,through field research,interview and other methods to analyze the status quo of tourism market development in Pianpo township with ethnic characteristics.Combined with field research,this paper analyzes the necessity for government to guide the development of tourism market in small towns with ethnic characteristics.Finally,in order to better promote the sustainable development of the tourism market of the small town with ethnic characteristics in Pianpo township,suggestions are put forward to improve the government guidance and speed up the development of the tourism market of the small town with ethnic characteristics.The research finds that the government plays a guiding role in the cultivation of tourism market in small towns with ethnic characteristics.Due to the weak strength of market main body,the lack of tourism market consciousness,social capital is difficult to support market competition.The government actively guides and supports the growth of market subjects,guides innovation on the supply side,and measures market demand actively.Through the two-way function of government and market,the perfect tourism market system of small town with ethnic characteristics is constructed.