The Research On The Management Strategy Of China Post Insurance Guangdong Branch

"13th Five-Year" period is a key period of rapid development of China's Insurance industry.In the "ten new countries" issued by the state,the important pillar position of commercial insurance in the social security system is clearly defined,and the development potential of the insurance industry is huge.How to seize the opportunity of macro policy,speed up transformation and upgrading,enhance core competitiveness and determine the development strategy of an insurance company is a key issue related to the long-term healthy development of insurance companies.The postal insurance Guangdong branch(hereinafter referred to as the post Guangzhou Branch)was established in 2013,with the help of the administrative power of the development of business,the company has achieved good sales performance in the postal channels,but the company felt that business growth is not easy to take,the existing administrative power control based management measures can not be achieved in tackling the problem effect of business development bottleneck gradually.At the same time,2016,the Postal Corporation proposed the postal insurance period,two hundred billion new single renewal project,the postal insurance agency and business development scale and speed of higher demands.In the new situation facing bottlenecks and index business pressure,the urgent need to make changes,business development therefore,taking the post wide business strategy as the research object,through the analysis of the post Guangzhou Branch management,provides a scientific and feasible suggestion for the post in the development and implementation of wide operation strategy.According to the basic situation of the post in the Guangzhou Branch,through the three aspects of macro environment,industry environment and internal situation from the exterior of the company,and combining the SWOT matrix analysis,analysis found that the post Guangzhou Branch in the management development process,the external threats and internal self advantage is more prominent.Therefore,in the post Guangzhou branch to implement differentiated business strategy,in order to make products as the starting point,the intensive cultivation of postal channels,to achieve business sustainable development.The smooth implementation of any strategy needs the effective safeguard measures to assist and promote.Analysis shows that the post wide points in the implementation of security management strategy,we should first establish a good corporate culture,which is the inherent power of business sustainable development,at the same time to strengthen channel construction,which is a basic condition for business development;in addition,the technical support,customer resources,marketing mode,human resources,business mechanism other aspects were also proposed,including speeding up the development of IT technology,integrated use of group customer resources,explore a new model of business sales,to strengthen the human resources management and optimization of business development mechanism exploration,put forward the concrete method through the implementation of the company's strategy to provide effective measures for the Achieve Inc's business objectives.