Research On Rural Taobao Development Evaluation Based On Grey Relational Degree

Since the 21 st century,the world has entered the era of the Internet economy.With the rapid development of China's Internet and its commercial operation unceasingly,makes e-commerce to flourish in various fields.Under the background of continuously push forward the construction of new socialist countryside,farmers and rural economy in our country is experiencing profound changes,also facing the situation of information technology rapid development and global economic competition is becoming increasingly fierce.Therefore,the business model of chinese traditional rural should shift to a new business model through the medium of Internet,the need for the development of rural e-commerce will be an inevitable trend.As an important part of chinese e-commerce market,the development of e-commerce in rural areas under the situation of market economy is facing many new situations and problems.Although the Chinese government has continuously increased the support for the rural e-commerce,in order to promote the development of rural e-commerce.But rural e-commerce starts late in China,the theory research is insufficient,the practice exploration is also relatively backward.So at present,the development of e-commerce in China has rare opportunity,but also contains great challenge and risk.This paper takes rural Taobao one of the rural e-commerce mode as the theme,analyzes current status and motivation of rural e-commerce development,and the current mainstream rural e-commerce model,elaborate the rural Taobao's "Thousand County One Hundred Thousand Village " plan and the method of landing in the countryside.On the basis of understanding of rural e-commerce,rural Taobao,construct a reasonable evaluation index system of the development of rural Taobao in village level administrative units,establish an evaluation model based on grey relational analysis,verify the evaluation and analysis with a example.First of all,Through the literature research,this article analyzes the research status at home and abroad,sort out the current research focus of rural e-commerce,rural Taobao,analysis out the evaluation of rural Taobao is a field worthy of study;and then briefly introduces the related theory of rural e-commerce,grey relational analysis;next analysis the development trend and motivation of rural e-commerce,and analyzes the common mode of e-commerce,to show the current development status of rural e-commerce in our country,focuses on rural Taobao the unique rural e-commerce mode;Then,based on the principle of scientific,comparability,comprehensive and focus,build the evaluation index system of rural Taobao in the development of administrative village,build the grey correlation evaluation model and expounds the ideas and steps of the evaluation;combined with four village's rural Taobao examples to construct the index system,grey correlation evaluation model with confirmatory evaluation analysis;finally,conclude research results,on the basis of the summary of this paper,pointed out the problems and prospects the future research goals.