Research On The Development Strategy Of Microfinance Business Of Postal Savings Bank Of China Jilin Branch

Postal Savings Bank of China(hereinafter referred to as "PSBC")is positioned as "serving agriculture,rural areas,communities,and small and medium enterprises." In September 2016,PSBC established the Sannong Finance Business Unit and adjusted the scope of its small loan business to increase its support for the real economy,service to agriculture,rural areas and farmers,and service retail.As the first batch of pilot branches for the reform of the Sannong Financial Business Unit,the PSBC Jilin Branch has always implemented the retail positioning of the head office and vigorously developed small loan business.However,with the expansion of the small loan business of the PSBC Jilin Branch,the development bottleneck gradually appeared,and the growth rate of the small loan business began to decline.For the PSBC Jilin Branch,if it wants to break the bottleneck of small loan business development and maintain its competitive advantage,it needs to optimize its development strategy.Based on this background,this article focuses on the development strategy of microcredit business of the PSBC Jilin Branch.First,this paper uses literature analysis,empirical analysis,and SWOT analysis to refer to the relevant perspectives on the development strategy of microfinance at home and abroad,and combines the relevant theories of strategic management and microfinance business theory to microcredit for the PSBC Jilin Branch.Research on business development strategies.Based on the analysis of the development status of the microfinance business of the PSBC Jilin Branch,the problems of network layout,business management,and human resources in the development of the microfinance business were raised,and the corresponding problems were explained.Secondly,from the perspective of the political environment,economic environment,social environment,technical environment,and competitors of the microfinance business of the PSBC Jilin Branch,the external environmental analysis was performed;and from the governance structure and internal management of the PSBC Jilin Branch This paper analyzes the internal environment of the small loan business.Then,based on the advantages and disadvantages of the small loan business,the opportunities and threats were analyzed by SWOT.Finally,four strategic plans were formulated through the SWOT analysis matrix.The strategic plans for the small loan business of the PSBC Jilin Province were mainly proposed as: SO strategy and WO strategy.Finally,the short-term goal of the micro-loan business development strategy of the PSBC Jilin Branch was to expand the business scale and the long-term goal was to improve the quality of the business.And based on the results of the strategic environment analysis,the selection of the development strategy for the microfinance business was determined to be an enhanced strategy and a differentiated strategy.Then as a strategic implementation path from the aspects of building a dual urban and rural network,improving marketing and promotion capabilities,adhering to traditional superior products,strengthening product innovation capabilities,optimizing business processes,strengthening team building,and risk management,and finally from system security,organization security,and funding Guarantee,technical guarantee,information guarantee and other aspects start to guarantee the implementation of the strategy.To sum up,through research on the development strategy of microcredit business of the PSBC Jilin Branch,the microfinance business of the PSBC Jilin Branch can maintain a competitive advantage,increase market share and establish a brand image,And finally realize the healthy and sustainable development of the small loan business.