Research On Commercial Organization Of Product Projects

In the current era,the cultural and creative industries have developed rapidly and the demand for people's cultural life has increased.The forms of transactions and the methods for the organization of production resources in the context of the Internet economy have changed.The designer toy is a representative product of commercialization of original culture.As a representative product category of the cultural and creative industry,it is widely sought after by consumers.With the rapid development of the original toy industry,the strong demand for the rapid expansion of designer toys in the product market has created obstacles to the commercialization of the toy products of the original designers and formed fierce contradictions.Therefore,how designers complete the application development of original toy products and market docking urgently requires systematic research and theoretical guidance.The purpose of this research project is to use designer toys as the research object,through the systematic thinking of product development and the way of establishing business resource organizations,to provide reasonable solutions for the obstacles to commercialization of such cultural and creative products,and to provide feasible resources.The integration method and action path guidance provide reference for the commercialization of other similar products.The dissertation study includes: Chapter 3 The opportunity analysis of the commercialization of designer toy products.From the perspective of product category and technology,the market environment and user objects of toy products are discussed in terms of different sales channels to explore the possibility and feasibility of product commercialization.Chapter IV Systematic Research on Designer Toy Product Design.Based on the understanding of the requirements for commercialization,the development system structure and product design method forproduct commercial requirements are mainly studied from the perspective of toy product development process and product process quality management.Chapter V Design Practices for Designer Toy Product System Development Organizations.This chapter mainly uses the toy products developed by the author's own designer as a design case to explain the path and process of product commercialization design practice,and puts forward the concrete performance of toy products in the commercialization process of toy products in the commercialization,channel,process and technology.The dissertation study includes: Chapter 3 The opportunity analysis of the commercialization of designer toy products.From the perspective of product category and technology,the market environment and user objects of toy products are discussed in terms of different sales channels to explore the possibility and feasibility of product commercialization.Chapter IV Systematic Research on Designer Toy Product Design.Based on the understanding of the requirements for commercialization,the development system structure and product design method for product commercial requirements are mainly studied from the perspective of toy product development process and product process quality management.Chapter V Design Practices for Designer Toy Product System Development Organizations.This chapter mainly uses the toy products developed by the author's own designer as a design case to explain the path and process of product commercialization design practice,and puts forward the concrete performance of toy products in the commercialization process of toy products in the commercialization,channel,process and technology.The innovation of research lies in the fact that group-oriented is a broad range of junior designers who do not yet have enough influence.Considering the special circumstances of resource limitations that they can use,they can build a product value chain and link selection that meets their own conditions and provide a clear design action path.1 From the perspective of systematic thinking on the establishment of a complete product system,explore the methods of toy product design and development,production methods,business environment construction and complete system structure.2 Through analysis and research on product culture communication methods,consumer organizations and market channel construction,study the docking mode of toy products market and the mode of cultivation of consumer groups.The purpose and significance of research expectation can provide innovative theoretical research content for the commercialization of other related products in the cultural,creative and industrial sectors.Through the resource integration and process behavior organization of the designer toy development process,it provides reference for the development and organization of other related cultural and creative product categories,and effectively organizes other product designers in the process of commercialization of relevant products,and Improving the activity and diversity of the cultural and creative industry needs to provide solutions to problems.The innovation of research lies in the fact that group-oriented is a broad range of junior designers who do not yet have enough influence.Considering the special circumstances of resource limitations that they can use,they can build a product value chain and link choices that meet their own conditions and provide a clear design.Action path.1 From the perspective of systematic thinking,explore the methods of toy product design and development,production methods,business environment construction and complete system structure.2 Through the analysis of the product culture dissemination methods,consumer groups and market channel construction,study the docking mode of the toy product market and the mode of cultivating the consumer groups.The purpose and significance of research expectation can provide innovative theoretical research content for the commercialization of other related products in the cultural,creative and industrial sectors.Through the resource integration and process behavior organization of the designer toy development process,it provides reference for the development and organization of other related cultural and creative product categories.