Research On The Development Strategy Of A Bank Wuxi Branch

In 2008,after the outbreak of the international financial crisis,the economic differentiation of the major economic powers in the world intensified,the economic growth of developing countries slowed down,and the overall recovery of the world economy was slow.In order to deal with the international financial crisis and boost market confidence,the central government issued the "economic stimulus package".Two years of implementation have enabled China's economy to achieve rapid growth under the background of the world economic recession,creating remarkable achievements and maintaining social stability.But at the same time,it has also planted hidden dangers such as inflation and overcapacity for the economic development in the next few years.Among them,steel,cement,electrolytic aluminum and other industries overcapacity phenomenon are particularly serious.In 2012,the Shanghai steel trade crisis broke out,quickly swept the whole Yangtze River Delta region,and also had a direct impact on the economic development of Wuxi region,the first to bear the brunt is the financial institution which has close relationship with the steel trade industry.Bank A Wuxi branch has been among the top in the national secondary branch for many years.It has bright performance appraisal and outstanding profit contribution and it is the vanguard among Jiangsu branch.However,in this steel trade storm,it suffered heavy losses and its performance plummeted,changed directly from the "leader" to the debtor who bore tens of billions of non-performing loans and profits negatively year after year.The glory is no longer,the heart is floating.In Wuxi,an extremely competitive city with strong economy,coupled with unfavorable factors such as the interest rate liberalization compression margin space,the flourishing Internet finance and the diversification of other financial institutions,under the operating theme of controlling risk and maintaining stability,through the business structure and transformation of the management mode,how Bank A Wuxi branch gradually returned to the level expected in the past is an issue that the entire bank urgently need to explore and solve.In view of the above background,this article mainly takes the modern enterprise strategic management theory as the instruction,takes Bank A Wuxi branch as the research object,uses the literature research,the comparative research and so on,unifies the present macroeconomic environment and the Wuxi branch actual operating condition,to explore the practical needs and scientific business strategy of Bank A Wuxi branch.First of all,through research summary,this paper elaborates the development and research status of the theory of strategic management at home and abroad,as well as its application in commercial banks.Secondly,through the analysis of macroeconomic policies and the overall development of the industry,the paper studies the external factors that affect the operation of banks.Then on the basis of detailed data and horizontal and vertical multi-dimensional comparison,this paper analyzes and studies the operating situation of A Bank Wuxi branch,and discusses the problems and reasons of Wuxi branch in various aspects of business development.On this basis,SWOT analysis method is used to analyze and study the advantages and disadvantages of A Bank Wuxi branch,to judge the potential opportunities and threats,and then to explore the strategic ideas that can combine the advantages and opportunities.Finally,through the summary and analysis of the previous research results,combined with the actual situation of the transformation work of A Bank,the paper puts forward a strategic plan of construction significance to A Bank Wuxi branch,and formulates the implementation measures.In the current complex economic environment and harsh competitive situation,it aims to adapt to the needs of the transformation and development of A Bank Wuxi branch.The main innovation of this paper is to focus on the restorative strategic decision of Bank A Wuxi branch after crisis.By analyzing the external competitive environment and its own advantages and disadvantages,combined with the actual needs of the transformation of Bank A Wuxi branch,it then puts forward the business structure,management mode transformation of the overall strategic thinking,to help Bank A Wuxi branch to get rid of the downturn as soon as possible and reshape the brilliant past.