| In recent years,the extensive application of artificial intelligence,big data,blockchain and "cloud" has made the role of technology in financial services increasingly prominent.Internet finance has sprung up like mushrooms,bringing a huge impact on the traditional commercial banking industry.Customers’ demands and consumption habits for financial products are gradually changing.Some new online balance financial products,with their advantages of convenience,intuition and flexibility,provide people with more choices for financial products and services.Traditional bank financial products and services have been gradually phased out of the market.Secondly,the emergence of a large number of fintech companies has changed the competitors of traditional commercial banks,from the competition among banks to the game between fintech companies and traditional commercial banks,and the competition is increasingly fierce.State-owned banks and large commercial banks woke up in time and took the lead in the transformation with their excellent background and strong asset strength.They increased the cooperation with Internet companies and financial technology companies and continuously explored the new operation mode of "Internet + finance".Nowadays,it has gradually gained a place in the emerging financial market by virtue of the new "Internet + finance" operation mode,which further leads to the increasingly narrow living space of small and medium-sized commercial banks like X Commercial Bank.Fully aware that the integration of finance and technology has become the trend,X Commercial Bank has carried out strategic transformation development and attempts from 2017 to 2019.X commercial Banks through the calm PEST analysis,using the political,social,technology,to analyze the company facing economic environment change background,combined with the SWOT analysis the advantages and disadvantages of the enterprise,seize financial technology development opportunities at the same time,comply with the financial trend of the development of science and technology,the Internet platform to borrow,relying on the financial science and technology,digital technology,such as the initiative to change myself,By applying emerging technologies such as big data,block chain and cloud computing,and combining external resources and its own advantages,it has made strategic decisions for transformation and vigorously developed financial ecological banks,thus creating a new situation.The successful transformation case of X Commercial Bank sets an example for traditional small and medium-sized commercial banks,so that commercial banks to be transformed can refer to their transformation experience and carry out innovative transformation according to their own situation. |