| With the rapid development of Internet technology,people have increased their demand for the Internet in both life and work in recent years.In the meanwhile,supported by the booming Internet,traditional agriculture is also undergoing transformation and upgrade.In addition,the mode of “Intelligent Agriculture+Internet Marketing” continues to grow stronger in various fields of agriculture.In the era of mass entrepreneurship and innovation,the traditional agricultural upgrade is a field with full imagination,opportunities as well as challenges.As the overall educational level has been promoted in China,the quality of agricultural workers is improved yearly.A variety of entrepreneurs,professional talents and investment organizations have devoted themselves to the construction of agricultural modernization actively for the past few years.It can be sure that the traditional agricultural transformation will connect with Internet closely.Because of the combination of Internet and emerging technologies,the process of agricultural modernization will stride forward.At the same time,big data will balance economic development and green ecology better.The method that how Gaozhou employs Internet+Agriculture to promote the traditional agricultural transformation and upgrade is taken as the research object.The development situation of Internet+Agriculture in Gaozhou is analyzed comprehensively based on literature review method and questionnaire survey.As the characteristic industry at each village and town in Gaozhou,fruit industry is also a special project of rural tourism as well as an economic pillar of traditional agricultural households.Through the comprehensive analysis of fruit planting distribution at each village and town,the current situation of Internet construction,the establishment and construction of Internet of things and E-commerce environment in Gaozhao,the city of fruit,the opportunities and challenges that are faced by Internet+Agriculture in Gaozhou during the new development are explored.(1)The current situation and opportunities of agricultural development in Gaozhou: As a main agricultural city,Gaozhou had an agricultural output of 11.3 billion yuan in 2016.The industrial structure pattern centering on fruit and supported by transporting vegetables,grain,bean and potato to the north has been established at villages and towns.It is very common to utilize traditional ways to guide agricultural production,while in part of villages and towns,the distributed households’ management pattern has been transformed into the intensive and based professional management model gradually.The role of Internet is becoming particularly obvious on agricultural monitoring,directing production and online sales.The personnel scale engaging in the construction of rural Internet and Internet of things is increasing every year at villages and towns in Gaozhou.The yield rate and labor efficiency of traditional agriculture with a successful transformation are improved significantly.(2)The challenges faced by agricultural development in Gaozhou: In terms of market risk,the traditional agriculture’s blocked channels to obtain market information as well as the imbalance between agricultural products and market allocation could lead to an imbalance between supply and requisitioning parties,thus affecting returns.As for natural risks,the natural disasters in Gaozhou mainly include typhoon,rainstorm and frost.Facing natural disasters,Gaozhou is poor in defense.Besides,the agricultural insurance system is imperfect and peasant households’ production cannot be guaranteed.In the aspect of hardware facilities,the uneven resource distribution of Internet and Internet of things among villages and towns as well as the great pressure during traditional agricultural transformation tend to lose timeliness and further affect the agricultural products’ competitiveness in the market. |
