The Servitazition Of Chinese Manufacturers In The International Context

With industrial competition going more intensive globally,and China's economy entering a period of new normal,servitazition has become a effective method for Chinese manufacturers to upgrade its value chain.As an outstanding example of Chinese manufacturer,CRRC's servitazition strategy is worth studying.Based on the literature review of both Chinese and international scholars,this paper used questionnaire interview and comparative analysis to explore CRRC's implementation of servitazition.After a subjective analysis of the current practice of servitazition strategy of CRRC,comparing the global trend of the railway equipment manufacture industry and the practice of its major competitors in a global sense,it was found that it is necessary for CRRC to carry out servitazition strategy.This paper decomposed the business process of CRRC and provided a servitazition guidance in its major segments,as well as proposed a new organizational structure which would suit the CRRC's servitazition strategy in the international context.