Empirical Analysis Of The Promotion Of Financial Internet Products To Improve The Retail Business Of Domestic Banks

Based on the existing literature on the improvement of the retail banking business development and financial Internet products promotion,analyzed the development situation and development trend of retail banking business,pointed out that retail business of domestic banks was in the early stages of development,the Internet is new technology,the rise of financial Internet products has great influence on the development of bank retail business.This study is from the perspective of the financial Internet products,by the analysis of the retail banking business development theory and the case of WeChat bank study,we know,the development of financial Internet product improvement can promote the retail business of domestic banks.In the empirical analysis,the paper takes the WeChat bank training program of a bank for the policy interventions,takes the customers of a bank branch involved in the training plan and the customers of another bank branch as the research object,then,we make the regression test by the DID model,through the data results of the analysis,we verify that the financial Internet product improvement can promote the development of retail banking,provide a practical conclusion for the development of retail banking in the perspective of financial Internet products.