Marketing Mode Innovation Research Of Real Estate Company In "Internet+" Era

With cloud computing,big data,rapid development and application of the Internet and mobile Internet,the Internet economy with its abundant information and infinite media traffic,becoming a new engine of world economic growth,and make the human mode of production,the hitherto unknown changes in lifestyle and consumption patterns.With the connection between the Internet and the traditional industry,the Internet technology of cross boundary and integrated platform will become an important way to improve the marketing level of enterprises.In the era of rapid development of the Internet,marketing is becoming more and more complex,and the marketing model has become increasingly strange.As an important economic pillar of our country,real estate is constantly advancing with the times.In order to survive better in this highly competitive market environment,real estate needs to be combine with the background,actively do a good job of marketing and form an internet-based Network marketing model,so as to promote the sustainable development of the real estate industry.Based on this,taking Hua Xi Town project as a model and the necessity of "Internet +" real estate marketing mode as the main point,this paper discusses the status quo of the development of "Internet +" real estate marketing mode and makes a brief analysis of its development advantages to research and explore "Internet +" innovative ways of real estate marketing model.