Study On The Demand Of Accident Injury Insurance And Its Influence Factors In China

The accident injury insurance market in China has entered the golden age of sustained high growth momentum under the background of the Residents' awareness of insurance improved greatly and the demand of accident injury insurance increased significantly.But there is no denying the fact that when the accident injury insurance market made extraordinary achievements,there are also faces the restriction of the complex factors such as economy,population,culture,geographical environment,and thus bring more significant structural contradiction problems-the demand of accident injury insurance exists a great regional imbalance.This unbalance surely will show the obstacle to the healthy development of accident injury insurance market,and also have a huge negative impact for the regional economic and social development.Therefore,find out the factors is one of important topic to promote balanced development of the accident injury insurance market.This thesis mainly adopts the literature review,comparative analysis,the combination of theoretical and empirical research methods,from two aspects of qualitative analysis and quantitative analysis,to analyze the regional differences of accident injury insurance demand in China and its influence factors.In the end,according to the empirical results,put forward policy Suggestions to promote the healthy development of accident injury insurance.