The Management Problems And Solutions Of Individual Financial Products In Fuxin Branch Of Agricultural Bank Of China

In recent years,as the development of economy,financial market is becoming more and more prosperous.As the general public's personal asset growing,the demand for individual financial product is getting more and more obvious.Since 2010,the agricultural bank of fuxin branch,products' variety is getting richer,and the levels of investors are being multiplied.It possesses advantages such as low risk,steady profit etc.The individual wealth management products are becoming more and more essential for promoting the comprehensive competitiveness of Agricultural Bank of China.Paying attention and studying agricultural bank's individual wealth management products,continuously promoting their value of brand,and accurately focusing on the target sale customers are all very significant for developing the key competitiveness of agricultural bank.This article,which is based on referring to the international and domestic research materials of the individual wealth management products and uses the individual wealth management products of Agricultural Bank of Fuxin branch as research object,generally organizes and studies the current product development situation of Fuxin branch.With methods of questionnaire,comparison analysis,and combination of theories and practice.To discover the existing problems in personal financial products,for instance inaccuracy in customer range,to be promoted financial management environment,limited reveal of risks,narrow single publicity channels,uneven of service level,unclear of performance appraisal.The article proposed many solving countermeasures,including of more detailed categorized financial service market,continuously improve financial management environment,perfect information reveal system,build creative marketing channel,professionalize financial management team,keep on promoting testing system etc.In order to achieve the overall strategy of "regional mainstream bank" and enhance the core competitiveness of Agricultural Bank of Fuxin Branch.