Research On The Development Strategy Of Personal Financial Business Of Shihezi Branch Of Agricultural Bank Of China

The rapid development of China's market economy has strongly promoted the development of capital market and financial industry,and improved residents' living standard and income level.The residents are no longer satisfied with traditional bank deposits to save their idle funds,their attention and recognition of financial management is gradually improving.At present,personal finance services in banks has gradually entered a bottleneck period,there are problems such as serious homogenization of financial products and shortage of financial professionals in the process of the development.This paper will focus on various problems in the process of personal finance services development in Shihezi branch of agricultural bank,and proposes solutions to these problems to promote the rapid development of personal finance services in Shihezi branch of agricultural bank.This article mainly focuses on the analysis and research of the development strategy of personal financial management business of Shihezi Branch of Agricultural Bank of China.Firstly,it introduces the background and significance of studying the development of personal financial services.Through expounding the basic theoretical knowledge related to personal financial products,including the definition of personal financial services related concepts,portfolio theory,life cycle theory and risk management theory,it lays the theoretical foundation of the paper.Then it introduces the foundation of the establishment of Shihezi Branch of Agricultural Bank in detail,the general situation of its overall operation and the development status of personal financial services.Through the use of questionnaire survey,this paper makes a comprehensive analysis of the problems existing in the personal financial management business of Shihezi Branch of Agricultural Bank of China from two aspects: its own development needs and customer needs.Through analysis,it is found that Shihezi Branch of Agricultural Bank is currently facing problems such as single structure of financial products,weak marketing and publicity of financial products,hidden risks in financial services,and lack of professional talents in financial services.The reason is further found that the reason is the lack of innovation in the structure of financial products,the lack of attention to customer needs in product marketing,the imperfect risk control system,and the lack of professional financial personnel team building.Finally,the paper puts forward the development strategy of personal financial management business of Shihezi Branch of Agricultural Bank of China through four aspects,including increasing the innovation of financial management products,establishing and perfecting the marketing system of personal financial management business,strengthening the risk management of financial management business,and increasing the construction of financial management team.It is hoped that the research in this paper can promote the comprehensive,sustained and healthy development of personal financial management business of Shihezi Branch of Agricultural Bank of China.This paper studied the development strategy of personal finance services in Shihezi branch of agricultural bank,proposed and solved the problems related to personal finance service development in Shihezi branch of agricultural bank,formulated future development strategy.Meanwhile,It will also provide reference for other commercial Banks research on he development strategy of personal financeservices,hope China's financial market develop comprehensively,sustainedly and healthily.