A Strategy Research On The International Business Development Of Huludao Bank

Under the background of economic globalization,China has undergone profound changes in the financial environment,in order to seek profit growth point of the city commercial banks hold open and The Belt and Road construction opportunity,and vigorously promote the international business.As a typical city commercial bank,Huludao bank still has bottlenecks to solve,though it has achieved good performance in local business.In order to discuss the international business development strategy of Huludao bank,this paper uses strategic management,PEST analysis,Potter's five force model and other analytical methods to analyze the current situation of Huludao bank's international business,and conclude that the existing credit system is not perfect,the product system is behind,the customer group is single,and the marketing consciousness is lacking.There are many problems such as lack of professional skills and lack of cooperation in the industry.The internal environment of Huludao bank is analyzed from three angles of industrial resources,talent resources and information resources,and the macro environment is analyzed from four angles of political and legal environment,economic environment,social environment and technical environment by using the PEST analysis method;the Potter five force model is applied to the competitors and potential competitors from the same industry.The competition structure of the industry is analyzed from five aspects:threats of substitutes,bargaining power of suppliers and bargaining power of buyers.On the basis of environmental analysis,the STP analysis of international business is carried out,the existing customers are analyzed,and the target customers are differentiated and professionally positioned.Finally,from the development concept,talent construction,management system,business marketing,product innovation,information system and agency development,business channel development,authorization management,and other eight perspectives,the development of Huludao bank's international business development proposals.The research in this paper can help Huludao bank's international business development and enhance the competitiveness of Huludao bank's international business and improve its profitability.