Research On Tourism Consumer Finance Model

In recent years,China's tourism industry vigorous development,has gradually become a pillar industry of national economy.Rizhao city in shandong province as a high quality tourism destination,in 2016 established the "rich tourist city" strategy.In this background,this article from the tourist financial and consumer finance two microscopic perspective,with case analysis,explore the financial model of rizhao city what are tourism consumption.From the perspective of tourists,by visiting survey,from commercial Banks,non-bank financial institutions,tourism business,travel agencies and the Internet financial enterprise five dimensions of research,combing the rizhao city a total of 13 kinds of segmentation under the present five level tourism consumption financial models,supplemented by a typical case.Finally,points out the development of tourism consumption financial problems and probes into the reasons behind,and then puts forward the changing consumer idea,perfect credit system and the relevant laws and regulations,simplifying the procedures of credit,the main body of tourism consumption financial supply and product diversification.This article has five chapters.The first chapter illustrates the research background and significance,research objectives and methods,and the research status at home and abroad are reviewed.The second chapter mainly illustrates the related concepts and theories of tourism consumption financial basis,theoretical foil for the following.The third chapter is the core part of this article,through visiting survey,what are the tourism consumption of rizhao financial mode has carried on the arrangement and classification,and through the case.The fourth chapter on the basis of the above,from the perspective of industry chain,points out the problems existing in the tourism consumption financial mode,and analyzes.Chapter 5 in reference to the international community tourism consumption experience on the basis of financial development,combined with China's national conditions,put forward the corresponding countermeasures and Suggestions.