Research On Urban Agriculture Development Strategy Of Inner Mongolia Zengjiayuan Agriculture Co., Ltd

Urban agriculture is mainly a metropolitan area divided by suburbs of cities.It is closely linked to the process of urbanization,closely linked with other industries,and is a combination of productive,living,ecological,cultural,educational,and entertaining.Agricultural management system,therefore,it is necessary to strengthen the research of urban agricultural system.Inner Mongolia Zengjiayuan Organic Agriculture Co.Ltd.one of the typical representatives of agricultural small and medium-sized enterprises in Inner Mongolia.The company was established in 2009 to produce and sell organic pollution-free agricultural products and fruits and vegetables,crop cultivation and fruit picking as the main business,integrating modern agriculture,Primary production,refined processing,product development and leisure business a variety of business as a whole.At the same time,the company also plays an important role in production functions,ecological functions,culture and tourism functions.First of all,I read and collate the relevant literature on urban agriculture and the development strategy of agricultural enterprises at home and abroad,and have a certain theoretical basis and research methods,and find the breakthrough points and shortcomings of the research,and decide to take the Inner Mongolia Jiayuan organic agriculture Limited company as a regional representative enterprise.Conduct in-depth case analysis and research.In this paper,a detailed investigation of the external environment and internal data and operating conditions by using SWOT analysis and PEST analysis,Potter five forces model,found that the position and pattern in the development of the industry in the environment of the enterprise has a large advantage,which makes the future development planning in the accurate implementation of relevant strategies to create positive conditions.However,in the SWOT Jiayuan Organic Agriculture Co Ltd in Inner Mongolia the analysis conclusion,the enterprises have the advantage of geographical location,economic strength and brand resources,also accompanied by intensive industry lags behind,the lack of flexible response to market experience and talent reserves disadvantage,to grasp the opportunities for development policy support,the stable development of economy and market broad prospects,people threatened to city and commodity market competition to rural areas.On the basis of SWOT analysis,combined with the internal and external environment for the development of enterprises,the background of the author from the main business enterprise internal demand,agricultural industrialization enterprises based on the principles of sustainable development,giving priority to efficiency,quality assurance principle,put forward the growth strategy for enterprise development to market development strategy,diversification strategy and cost leadership strategy,efforts to achieve national production management goal,the goal of enterprise management perfect good and superior brand promotion goals.Finally,according to the specific needs of the implementation of the actual situation and strategy,put forward by the development strategy of the implementation of the development model of enterprise and implement the scientific management of enterprise strategic management system,a variety of measures,to provide protection from the implementation of a comprehensive strengthening brand construction,optimize the allocation of human resources and strengthen risk control management in three aspects for the development strategy.In order to realize the sustainable development of enterprises.At present,the development of organic agriculture in China shows an optimistic trend.The samples studied in this paper are typical in many organic agricultural companies,so it can also provide some inspiration and reference for the development of other enterprises in the industry.This is the ultimate purpose of the author's research on the subject.