Research On Customer Relationship Management Of Health Care Product Sales Companies In The Era Of Big Data

In recent years,with the comprehensive construction of network infrastructure,the escalating of the mobile broadband network technology,mobile intelligent terminal equipment coverage,as well as e-commerce,cloud computing,Internet of things,the further development of big data,in the technology update and double drive of business innovation,customer relationship management(CRM)system as a collection of the systematic solutions of present many new technology,its development and application of corporate watches.Combined under the state council issued "about several opinions to promote the development of health services,against the background of customer relationship management application in the field of health care products sales is experiencing rapid growth,influence and change the management of the enterprise concept,organization form,marketing and customer service,improve the enterprise efficiency,reduce operating costs,promote healthy sustainable development of enterprises.The research content of this paper is divided into six chapters,first elaborated the paper research background and research meaning,namely under the background of big data influence customer relationship management(CRM).And then,illustrates the research status at home and abroad,the era of big data and customer relationship management(CRM)made a literature review of research,due to the large data theory and the theory of customer relationship development time is short,so far have not an authoritative definition.Based on customer relationship management(CRM)and the big data related research foundation,this paper studies the definition and characteristics of big data,carried on the overview of customer relationship management(CRM).And is proposed based on the data of health care products industry customer relationship management research and application.Into the era of big data,data on the effect of health care products sales enterprise customer relationship management(CRM)had a profound impact,this paper studies the current big data technology application,to the health care products sales enterprise customer information management system innovation,the customer information and data management,personalized customer communication,customer value management,and the profound influence of the customer loyalty management are discussed in this paper,and detailed analysis.Then,this paper expounds the "YS health care products company customer relationship management(CRM)analysis of the status quo and problems of the construction of the",through the YS health products sales company and the basic situation of the company's customer relationship management system present situation analysis,proposed the YS health products sales company problems in customer relationship management system construction."Is also given based on large data YS health products sales company customer relationship management system of construction countermeasures",the essay focuses on the construction of YS health care products company in the era of big data customer management management system is discussed and analyzed.Points out that establishing YS health products sales company strategy,customer relationship management system for large data analysis of the establishment of the customer service organization system,based on large data 360 degree of customer analysis system of the construction and development of the customer loyalty system,finally expounds the of customer relationship management system based on big data platform,hoping to provide beneficial help to the development of health care products sales enterprise.At the same time,this article analysis the deficiency of the research papers,and in view of the customer data privacy and the lack of customer information research expounds the thesis research direction in the future.Today,electronic commerce,social networking,search engines,government services,network media such as digital platform,ever-present in the establishment of the customer relationship,service and management of enterprises to provide products and services will be more real-time,diversification and individuation.Big data era,the enterprise customer relationship management application will break the limit of time and space,improve the quality and efficiency of the enterprise service.