Research On The Establishment Of Tengchong Tourism Brand

The development of the world economy has entered the era of brand management.The rapid development of tourism has led to a new era-tourism brand creation era.With the increase of per capita disposable income and mass consumption demand in our country,the tourism industry has also developed rapidly and the contribution rate to the national economy has steadily risen.The creation of tourism brand is the core factor in the development of tourism industry today.How to create and innovate the brand in tourism area is an urgent issue to be studied urgently in the development of tourism in our country.Tengchong tourism resources complete,high degree of integration,distinctive features.In November 2015,Tengchong passed the provincial inspection through the demonstration zone for creating famous brands of volcanoes and hot spring tourism in the country.Tengchong tourism development began to travel brand to create the road.However,from the creation of this tourism brand also highlights Tengchong tourism development,especially the tourism brand compared with advanced tourism areas,there is still a big gap.This article from the Tengchong tourism industry brand creation as a starting point,the application of SWOT analysis of its research on the tourism industry in Tengchong brand creation and creation of existing problems,provide innovative countermeasures and reasonable direction of development,to increase its competitive strength,so as to expand Tengchong City tourism brand awareness,promote the international tourism Tengchong.