Research On Business Operation Mode Of Community Based Home Care In G District Of Kunming

With China's economic and social development and population policy adjustment,a social problem to face is that the existing family and institution endowment function is weakening.The elderly at home as the family structure changes and the impact of the 421 or 422 has been difficult to bear alone the responsibility.While the elderly is most reluctant to leave the habit familiar with the environment of social pension institutions to spend their twilight years,the problem of social old-age pension institutions of high price,service quality problems do exist.In this context,a new type of old-age pension model-the community home pension model is adapted to the social trend and gradually understands the acceptance of the consumer.However,due to the late start and immature development,there are still many problems,such as lack of funds,lack of planning,imperfect operation management system,single service content and lagging behind of professional teams.Take G District of Kunming as an example,the area is one of the main urban districts of the city of Kunming,and now there are 8 streets and 89 communities.Although a "G model" has been explored in recent years by encouraging social forces to set up pension institutions and other ways,the planning and development of the old-age industry still lag behind and can not meet the needs of the masses.Study on how to use the PPP mode of innovation and reconstruction of the existing community home-based care services system,integrated area of various resources,expand the scope of services,enrich the content of services,to meet the different levels of the elderly pension demand(including physiological needs,psychological needs),is of great significance to ease the contradiction between supply and demand of the moment.This paper first discusses the community home care model and PPP related concepts,theory,and the application of PPP mode in the management of community home endowment enterprise analyzes the necessity and feasibility;then,in Kunming city G District T street as an example,the population and the relevant policy status quo,existing community home-based care services center and analysis of existing problems.Based on SWOT analysis for the PPP mode of operation of community home endowment service enterprises put forward strategies and operation mode of design: in the elderly in accordance with the economic situation may be divided into three layers,the service content provided in the longitudinal direction of community home-based care services center is divided into basic old-age pension services and other services on the basis of two categories.Then the service is subdivided into low,medium and high-grade three prices,through the upper and lower levels,the combination type operation strategy,provide diversified personalized care service for different levels of different demands of the elderly in different government policies;at the same time,the community hospitals,community cultural service center area resources into overall consideration,establish improve the coordination linkage mechanism,to build a multi-level,diversified pension service.Finally,the feasibility demonstration and risk management of the community home pension enterprise operation project under the PPP model are made,and the relevant policies and suggestions to promote the long-term sustainable development are put forward.