Research On The Marketing Model Of My Country's Electronic Measurement Industry Under The Background Of The Internet

Since 1980s,Internet has been gradually penetrated varied fields,with the rapid development of economic.As a member of traditional industry,electronic measurement industry plays a fundamental and important role in industrial upgrading,information technology developing and defense-related research,etc.What ways should an electronic measurement company take to integrate the Internet background and traditional marketing mode for a further development is the theme of this paper.There are seven chapters in this paper.Chapter one is introduction,including research background,research significance,research methods and thesis structure;Chapter two contains literature review and theoretical basis which are industrial products,internet marketing and electronic measurement industry internet marketing application.Chapter three has reviewed the electronic measurement industry status,import and export of electronic measuring instruments,also summarized the traditional marketing mode and its abuses.Chapter four analyzed the influence and advantages of internet impact to electronic measurement industry marketing mode and indicate the urgency and necessity for traditional marketing mode to integrate internet,recommending 5 ways to do marketing mode integration with Internet background:Communication over internet,User experience first,Product and service combine internet,Value sharing.Chapter five studied company T case to introduce the internet marketing mode operation experience and gained result.In chapter six,I summed up the existing problems of internet marketing modes and tried to give some referable advises,hoping this paper can give some theoretical direction for electronic measurement enterprises in China who want to find ways to integrate traditional marketing mode with Internet background,and giving some valuable experience and enlightenment in an exercisable manner.