Research On Customer Relationship Management Of Company A

Customers are the core of the normal operation of a company.The necessary funds for the operation and survival of an enterprise are derived from the profits generated by the continuous business between enterprises and customers,and the profits generated are the necessary conditions for the daily operation of enterprises.Nowadays,the market competition is intense,and the market is also gradually tends to saturation,the product life cycle is shortened,the market can replace the similar products is also very much,and the customer demand for quality,reasonable price and high quality services in this area is more urgent,coupled with the age of the Internet,convenient all kinds of information makes the market competition become transparent,all these reasons make enterprises need to pay more attention to customer relationship management.If an enterprise wants to be in the leading position in the development of the same industry and maintain its competitive advantage and occupy a place in the market,it is necessary to have a good relationship with CRM.Using the theory of customer relationship management connotation,customer value theory,customer satisfaction and loyalty theory as theoretical support,this paper studies the problems of customer relationship management in A company by means of literature review,questionnaire and symposium.The paper first makes a brief introduction to the current situation of A company's customer relationship management.After a survey,it is found that A company has some problems in customer relationship management,such as backward marketing concept,fuzzy classification management,lack of information sharing and so on.The main reason is lack of advanced marketing concept guidance,lack of ABC classification for customers,lack of customer information sharing and so on.Then,based on the results of data analysis,this paper puts forward specific measures to improve the customer relationship management of A company,the customer centered marketing concept,the use of ABC customer classification management,the establishment of CRM system and the sharing of customer database,so as to improve the management level and industry shadow of the company at the end.Ringing and competitiveness.