China PC Business Model Research

PC companies should decide their business model base on:The lifecycle of PC Products,customer behaviors,competitors,consider both external environment and internal resources and competencies,also need to take product,price,place and promotion into consideration.Then they can occupy a favorable position in the market.With the growth of online businesss,customer behavior changed a lot,new retail is coming and the continuous development of science and technology,PC companies have to change,maintain existing stores in IT malls,and build up new channels include experiential marketing,shopping mall stores and online to offline business model,supple chain and smart system to improve store productivity.Demand generation from online and experience products by offline,can download orders by both online and offline.Improve demand and supply chain management,customer experience and store profibility.The thesis is base on more than 17 years PC industry experience with 14 positions include consumer,small business,large enterprise business units.Huge experience as one of key members to change direct model to retail system,from front line sales to in charge of store acuqistion for entire China retail business,very familiar with all business model include call center,online business and channel.Kept learning from classroom and practices,travelled around China market and communicated with front line empolyees.Hope to share more learning and experience.With the combination of the theory and practice,base on 4Ps,4Cs and SWOT analysis,take Lenovo as example,analysed all business model from launch,development and innovation,then provide the soluation according to current market sisutation and fulfill cuostmer needs.PC companies can take the business model into consideration to upgrade their channel model,also reference for management team of other industries as IT industry is role model for trandiational industries.