The Analysis Of Car Insurance Marketing In Pingan Insurance Co.Ltd Shandong Branch

With the development of our country economy,people's living standards continue to improve,the ownership of private cars is rising year by year.This for the development of the property insurance company has played a huge boost and promote role.At the same time,along with the further deepening of reform and opening up,the property insurance industry's competition is also more and more fierce.Not only foreign insurance industry to enter,but also the vigorous development of the domestic many new insurance companies,all of this leads to the domestic property insurance industry competition.Because of insurance of the insurance company for the traditional channel has a relatively mature law of maintenance,so in this state of ping an insurance Shandong branch want to break the existing market pattern,scale and market share in the premium quality breakthrough,in view of the car insurance marketing channel strategy is very important.And property insurance is relatively higher business professional requirements,selecting the appropriate marketing channels,formulate reasonable marketing plan and according to the change of market and competitors,and constantly optimize adjustment,is a company in the current fierce competition in the industry get ahead of the key,is also the current property insurance company affect the channel choice,the core of marketing strategy.So on property insurance marketing channel needs to constantly try to adjust,only provide the customers with satisfactory service solutions,and more professional service measures,in order to gain more customer recognition,and to achieve a breakthrough for the development of the company.In this paper,by using relevant theories of insurance marketing,first of ping an insurance Shandong branch current operating and marketing present situation analysis,and then use a PEST analysis for the company's macro marketing environment is analyzed,compared with the main competitors to find out the company's main advantages and disadvantages,and sums up the company in per capita capacity,team collaboration and are insufficient in the human form;Then use 4 p theory of comprehensive analysis of the company's marketing strategy,find existing problems,and finally to find safe insurance shandong branch of the existing advantages and disadvantages of marketing strategy,to continue to consolidate the advantage strategy,to modify shortcomings,puts forward improvement Suggestions for the company's marketing strategy.To expand the scale of insurance cost,improve market share,enables the company to better development,continue to expand the profits.At the same time,hope this article analysis the results,when developing marketing strategy for the similar enterprises to provide some reference.