Research On Sales And Marketing Strategy Of Wyndham Garden Hotel Suzhou

Since China tourism economic growth rapidly and more and more five star hotels were established gradually in Suzhou,most of them were invested by the company of China and managed by the international hotel management company,up to now,the number of deluxe hotels in Suzhou has reached No 3,just behind Beijing and Shanghai.With the economic of China comes slow,the owner of hotel has focus on the hotel revenue and profit increasing instead of pursuing the speed to build more hotel.It will be a realistic challenge to change the drop trends of hotel,improve the performance through the effective sales management,especially to the Wyndham garden hotel Suzhou which was not renovated for 10 years.The thesis to make research on the marketing environment and situation of Wyndham garden hotel Suzhou,then analyzes the hotel marketing problems.The thesis focus on the study of hotel sales and marketing strategy,break into the different market segment of hotel,found the relating target market with big potential,according to the different feature,build up the relating sales and marketing mix strategy to follow up,in additional,customer design service is the model of innovation to improve the core competence of sales and marketing of hotel.The thesis did brief the following up action plan of the sales strategy,which including the renovation of hotel hardware,optimizing organization structure,new meeting set up,sales performance evaluation,staff training and company culture.All above issues were the key facts of implementation of hotel sales strategy.The thesis result was not only set up the guideline of sales and marketing of hotel,but also made a reference for the operation of deluxe hotels in China.