Research On Competitiveness Of Mobile Game Industry

China's mobile games was vigorous developed in the year of 2016.The scale of the market continues growing.In the past year,and the size of the Chinese market revenue reached 81.922 billion yuan which have an increase of 59%.However,there are some dangerous signals in the industry.The first signal is the game industry began to seriously oversupply.Due to capital markets,there is a lot of bubbles in the industry.The second signal is that the pattern of oligopoly is formed.Small and medium companies feel more and more difficult.So the game industry companies will feel greater competition pressure.4399 company as the forerunner of the Xiamen game industry,facing the competition in 2016,had taken a series of layout.The company issued the mobile game products of "Dark God of War","The Fire Wire" and other excellent mobile game products in 2016.It's successfully obtained more than 20 billion in 2016.In the future,how to find a suitable path for their own development is an important task in front of the 4399 company operator.In this paper,by the screening and sorting of 2016 data of mobile game industry,I will use the analysis of Porter's five-force model to analyze the five aspects of the mobile gaming industry,got the conclusion that the mobile game industry will continue growing.But there will be a decline in the rate of increasing,the risk of economic bubbles and the trend of oligopoly will be formed.At the same time,the 4399 company will be analyzed by a sort of models.Help the company to enhance the competitiveness of the industry.As of the end of 2016,the Chinese game companies with issues shares reached 158.Most of the general size of 4399 companies will face the same opportunities and challenges.So this article will be the mobile game industry competitiveness of the general law of the analysis.Hope to provide a valuable reference for these companies.