Research Of Domestic Mobile Phone Store Based On Game Analysis

The users of mobile phone have new services and enjoyment in3G era, not only limited to the use of mobile phone calls and send messages, but the mobile terminal can be enriched through a variety of application software itself, users can enjoy a more value-added Services. Therefore, a3G mobile application stores the age of a natural product. This article is to analyze the direction of the domestic mobile phone application store based on the development of the domestic mobile phone application store in the3G era, either in theory or from the reality, is of great significance.At present, most of the analysis of mobile phone application store is from operating, few from the relationship between the operators and terminal manufacturers, so perhaps the article may be the innovation here. This paper first analyzes the status of the domestic mobile phone application store, pointed out that the current mobile phone application store the existing problems which restricts the development of mobile application store, such as:multi-platform, terminal hard to match; policies on the regulation in place, the law is not perfect; melee between the mobile phone operating system, as result of that it difficult for users to find appropriate application software. In this paper, game theory is used to analyze the domestic mobile phone application store market, and we will simplify the competition among the application market for the domestic mobile phone operators and device manufacturers, that is illustrated by three different game model. First is the obstruction and into the game, as operators take the initiative, thus allowing operators to select the obstruction and terminal manufacturers to enter the market; followed by the two sides of the competitive game, we design competition between the two, by increasing the number of applications to attract consumers, the result is that both sides through the alliances to choose the number of applications; the last model of bilateral cooperation, the two sides involved in the game that is in addition to ensure their own profits, can take the cooperation between split the profits grow as part of cooperation. By the game analysis of operators and terminal manufacturers, game analysis article on the results of the development of the domestic mobile phone application store to do some thinking, and that with the deepening of3G services, the future operators and terminal manufacturers of both Competition between a cooperative manner conducive to the development of the mobile application store.In the section5, based on previous research to promote the development of the domestic mobile phone application store made a number of comments, mainly:to combat piracy, strengthen supervision, the formation of good habits; operators and terminal manufacturers to form close ties; to enhance the user’s, to provide a better application; strengthening technological innovation, form their own brand. In the last of the article, a summary of this article, and look to the future prospects for the development of mobile application store.3G mobile phone application store is a product of the times is the result of the development of smart phones. With China Mobile starting the development of4G, mobile application store market is bound to become the object of contention of the stakeholders in the future. China has a large potential3G user, both operator and terminal manufacturers need to seize this opportunity to develop mobile application store, so that the domestic brands to compete with international brands, to form our own brand. In particular, the mobile phone application store will bring significant opportunities for development of mobile phone business.