A Business Plan For AT Company Ltd

With the increasing quality of life of the chinese citizens,the health requirements put forward a higher level demand.since the year 2000,the development of the pharmaceutical industry has shown rapid development,according to the 2015 China Pharmaceutical Industry Association 2015,China Pharmaceutical market sales of more than 2.5 trillion CNY.and in recent years the quality problem of the drug is also subject to the attention of the consumers,especially in the distribution segment,due to improper transportation condition of the medicine,patients caused the result to death often resort to the newspapers.Medicine cold chain almost as a blank market in china,with a broad market prospects,and good social effects.In this paper,the theory of entrepreneurial management,combined with the theory of lean entrepreneurship,through the analysis of the cold chain industry,from the industrial trends,market competition,risk and other aspects of a detailed assessment.As a detailed business plan.In a series of surveys on the basis of a reasonable combination of product development plan,positioning target consumer groups,through lean business ideas,product innovation,and develop a more reasonable sales channels,forming the company's core competitiveness.The study suggests that this is a viable business plan that has a high implementation possibility.