Study On The Influence Of O2O On The Catering Business Model In China

Catering is the basic need for everyone to survive.The continuous development of the economy,the catering industry is booming,at the same time,its competition is more and more intense.Consumption patterns also in continuous innovation,and increasingly diversification and modernization.Now,the individualized experience of catering industry is popular,the 020 business model is also increasingly popular with catering companies.However,when this new model of e-commerce used by traditional catering industry,the actual operation of the process will appear more suspects and blind spots,most enterprises can only touch stones across the river.This paper attempts to use Osterwalder's business model canvas theory as the framework of the study,from the perspective of 020,how dose empirical study of this emerging 020 e-commerce model affect the business model of catering.In order to achieve the above purposes,this paper compares the three typical e-commerce business model canvases of the catering industry through the literature research method.Based on the questionnaire survey,the effect of O2O on the business model of catering industry is analyzed,and it provides a theoretical basis and decision support for catering industry.Through the analysis of the full text,this paper draws the following main conclusions:First of all,online catering enterprises are inseparable from traditional catering business,and these traditional companies in order to improve the competitiveness and operational efficiency,they need to closely integrate with the online platform,then they will realize the convergence of online and offline,and realize the win-win situation in the ecosystem of restaurants.Second,after the traditional catering business in the use of the 020 business model,the business will make a big difference,whether from the enterprise's own content operations,or interaction with external customers and partners,it will have a positive impact.Ultimately it will also affect the enterprise's revenue,the structure and the quantity of enterprise's cost.