The Market Competitiveness Research Of China's Insurance Enterprises

Along with the globalization further accelerate and the constant improvement of China's socialist market economic system,enterprises' s position as the main body of market competition is being more important,and enterprise competition environment is being more complex.The term of protection of the insurance industry of our country has ended,the insurance enterprise competition increasingly toward the further development,to all-round development,our country insurance companies is becoming more and more challengble,the difficulty of the rapid development and enterprise's persistent existence increased.Among national insurance industry,the competition between insurance companies have also been converted into by the insurance product innovation,service,human resources and enterprise culture as the main content of the competition.How to survive in the fierce market competition,seeks the development,enhance the market competitiveness of insurance enterprises in China,has become a research focus of academia and insurance business enterprises.Based on the review of the enterprise market competitiveness' theory,this paper analyzes the insurance enterprise development environment,build the market competitiveness evaluation index system,using scientific and rational comprehensive evaluation method,systematically studied the market competitiveness of insurance enterprises in China,the paper insists on the principle of combining theory and empirical analysis,and provides the countermeasures and Suggestions with reference significancecultivates to promote the competitiveness of the our country insurance business market.The full text include six chapters.The first chapter is introduction.This chapter analyzes the insurance enterprise market competitiveness research theory and practical background,this paper discusses the research of China's insurance enterprises market competitiveness theory and the practical significance,scholars at home and abroad are reviewed about the enterprise competitiveness and the market competitiveness of insurance enterprise research dynamic,combined with the existing research results,establish the research ideas and research methods of this article.The second chapter,the enterprise market competitiveness theories.This chapter is the theoretical basis for further research in the paper,and summarized the views of domestic and foreign scholars on the concept of competence and market competitiveness of enterprises,this paper expounds the connotation of competence and market competitiveness of enterprises to identify,summarized the components of enterprise market competitiveness.The third chapter insurance market competitiveness' s research content.Throug h the PEST analysis of the insurance enterprise's external environment and internal environment's SWOT analysis,summarizes that the factors affecting the market competitiveness of insurance enterprises includes two aspects,respectively is the enterprise strength and business efficiency,the enterprise strength,including enterprise's marketing ability,capital strength,human resources ability,profit ability and risk control ability.The fourth chapter,insurance enterprise's competitiveness evaluation.This chapter builds on the insurance enterprise evaluation system of market competitiveness.It will firstly describe insurance enterprise's market competitiveness in a series of indexes,such as marketing ability index,capacity,size,etc.;Followed by the market competitiveness of insurance enterprise,this paper analyses the system of evaluation methods,including factor analysis,DEA data envelopment analysis and comprehensive evaluation model.The fifth chapter,empirical analysis of the insurance enterprise's market competitiveness.Selection of 28 insurance companies in nearly five years data,respectively,using factor analysis to evaluate the enterprise strength,using DEA data envelopment analysis(DEA)to evaluate the efficiency of the enterprise,and then through the establishment of comprehensive evaluation matrix,the sample enterprises' market competitiveness are evaluated.It is concluded that the size of insurance enterprise's market competitiveness,and analyze the factors affecting their market competitive strength.Finally,put forward some countermeasures to improve the market competitiveness of insurance enterprise.Through the first few chapters of insurance enterprise market competitiveness theory and empirical studies,feasible Suggestions are put forward respectively from the aspects of external policies and the enterprise internal management.