Research On The Development Strategy Of Hohhot RX Housekeeping Service Information Center

This paper argues that enterprise strategy is abstract generalization of the enterprise management ideas in philosophical theme,is the top executive to ensure the survival and development of enterprise,by analyzing company’s outer environment and inter conditions,made the fundamental and long-term planning and guidance.The aim of enterprise strategic planning is maintaining long-term and steady development for the enterprise in a changing environment,not only survival,but also actively creating the future in the existing condition.Enterprise strategic stipulated the enterprise aims and objectives,has been clear about the reason for the enterprise exists and the results of enterprise activity in future.With the aims and objectives,Enterprise’s total activity might be effective and efficient.Huhhot RX housekeeping service information center is the first and only one in Huhhot.The center to create "first-class in Inner Mongolia,leading new housekeeping service resource integration of the country" as the goal,laying great stress on training and developing the housekeeping service industry.By establishing the information method and carrier such as call centers,network platform,the center provides free supply and demand service for citizens and enterprises,establishes and improves Information consultancy,human resources consulting,standard-setting,qualification certification,service supervision,and other functions.The establishment and operation of the housekeeping service information center will completely solve the disorder management of service industries in our city state,solving the housekeeping problems which besetting the city for many years,promoting the housekeeping service industries to norms,health road,Part of service brand will be established rapidly,Some service enterprises will embark on large-scale development road,without a operation permit will naturally die out,making the group of housekeeping service industries by step.The housekeeping service information center not only a bridge between citizens and enterprises,but also the platform for the government to regulate housekeeping service industry in Huhhot,it solves the problem of employment and re-employment challenges in the city,and improves the platform of the city services as a whole.This paper relies on the theories enterprise management and enterprise development strategy;first of all,based on the frame work of PEST analysis,research influence factors of the RX company external strategic environment,including national macro environment,housekeeping service industry environment,Huhhot regional environment and housekeeping service market.researching on the RX housekeeping sevice information center,the author gets lots of data,and expounds its internal resource endowment.Based on the above analysis,identifying the opportunity and challenge of the center face to in the future development,according to the company’s actual situation,making necessary adjustment of its overall development strategy,planning each business platform development strategy,and around the strategic objectives proposed operable strategic measures.