Research Of M Brand Infant Milk Powder’s Marketing Strategy In Theguagnxi Zhuang Autonomous Region

As the world’s second largest infant milk formula Market, China is the focus of important international and domestic dairy production manufacturers. After the melamine event In2008, imports brand milk powder become absolute main force of China’s high-end infant formula market, and Chinese consumers become the most important consumer group in the high-end infant formula milk powder. M brand, With over100years history brand, how to keep ahead market share In China--such a fierce competition market,, will become the most important subject in its marketing strategy.According to the basic theories of marketing, author analysis the current situation of Guangxi infant formula market industry and M brand infant milk powder in Guangxi marketing at first. Then, the author analyzed the factors of M brand infant milk powder face in in Guangxi marketing from two aspects of the macro environment and micro environment, and the application of "SWOT" method and points out that M brand infant milk powder the advantages and existing market opportunities, at the same time demonstrates that the M brand infant milk powder target market selection and positioning in the Guangxi market. The paper finally puts forward the strategy and safeguard measures of M brand infant milk powder in, Guangxi marketing, to promote the development of the M brand infant milk powder Market in Guangxi and make the enterprise strategy realization.The author conclude:In the Chinese market, the key to international brand to make success is pay attention to medical channel.On the premise of ensuring product quality, M brand as an international infant milk powder brand leader,common development of medical channels and business channels, is the effective way to meet consumer’s needs and exceed consumer’s expectations. This conclusion has universal operation significance to dairy enterprise and infant food enterprises.