The Marketing And Service Research Based On P Company

Food safety is the worldwide by attaches great importance to public safety,food quality and safety is related to human health,social stability and economic development.Food hazards and foodborne diseases as an important global issues,concerned by society.People need the safety food.Recent years,China's food safety events makes people focus on food safety,food quality requirements.Repeated outbreaks of food safety events lead to the food industry has challenged the economic order,also make the food industry chain suffered different degrees of trauma,food safety problem has become the focus issues concerned by the whole society.In this background,no matter the country or the people will expect to turn to a fair and public characteristic of the third party inspection field,it also gives the third party testing institutions opportunities and challenges.This paper starts from the domestic economic policy and the macro environment,has analyzes the domestic food market,food security issues from the chaos of the macro environment of the third party inspection.In this paper,the status of the marketing mode of P Company's products,prices,channels,sales promotion of 4P from the marketing angle are analyzed,through the analysis of current situation,and put forward some problems existing in the reality of the enterprise.In the analysis of these problems,put forward the marketing and service improvement measures,and gives the suggestions of marketing and service mode of business management based on 7Ps.This article is specifically discussed P Company to achieve marketing success,must from both inside and outside the company to reach an agreement at the same time,the pace of.Not only provided to the customer service a new,high quality,but also enhance their own unique brand in the most short time,achieve the purpose of work along both lines.