ICBC Company Business Competition Strategy In Liaoning Province

Finance is a mirror of the economy, financial business development must be rooted, adapt and promote economic development. Which is the bank’s business transformation is the prerequisite and foundation. From the international economic situation in the short term,theU.S. implementation of the new round of quantitative easing monetary policy will contribute to global liquidity flooding, increase inflationary pressures in developing countries, while European sovereign debt crisis is far from over, world economic growth will significantly slowdown, China’s economic growth rate will slow down. In the long term, the global economy will enter a big adjustment period of great change and faces a new round of rebalancing the Chinese economy will gradually from over-reliance on investment and external demand-driven, into a greater reliance on consumption and domestic demand driven. From the domestic economic situation during the second five, the development of China’s economy will enter a transition period, but also of strategic opportunities.In the more stringent capital constraints and size of the hard tight situation, if we are accustomed to the traditional path of credit expansion, banks everywhere in the company’s business will fall into a passive, cannot effectively meet customers’financial needs, and the industry in market development discourage competition, they cannot achieve better operating efficiency. ICBC, Liaoning Province, in the fierce competition to get the same opportunities as the market leader in business, the inevitable moment of "customer-centric" to improve customer satisfaction and enhance business competitiveness. To obtain and maintain a competitive business advantage and achieve win-win situation between banks and customers must re-examine the company from a strategic business development, accelerate business transformation to be the only way out.This strategic plan and to complete the full line of competitive advantage for the company’s business goals, strategic management theory based on the idea of strategic management applied to business development, through the Liaoning ICBC business in which the internal and external environment analysis, Application of different analysis methods including political, policy, organization, technology and external environment and internal environment analysis ability. On this basis, through SWOT analysis of Liaoning ICBC business opportunities, threats, strengths and weaknesses, so as to determine the Liaoning ICBC business should implement differentiation competition strategy, and establishes the difference competition strategy implementation and guarantee measures, the use of documentary research, survey research methods and other statistical methods, Liaoning ICBC current status of the strategic management of a detailed analysis and research, to investigate the Liaoning ICBC business strategic management theory, for in the midst of the country, internal and external economic environment in strategic analysis, selection and adjustment to provide a more scientific basis, play a positive role in working out with a strong operational and strategic business management practices.Results of this study not only can effectively guide the business of ICBC, Liaoning Yan hair development, but also for the domestic industry will also have a very strong reference...