A China-Spain Cross Product Country Image Comparison,Analyzing Price,Quality,Technology,Inventiveness And Known Brands Concepts

This study shows a current China-Spain consumers’ multidimensional cross product country image.Analyzing how both countries’product "Price","Quality",Technology","Inventiveness" and "Known brands" concepts are affected by variables in our China-Spain Product Country Image construct.We went through previous studies’ variable selection,both countries’ mutual image background review,hypothesis construction,pre-investigation,questionnaire standardization,and correlations analysis of our selected main five product concepts with the rest of our China-Spain variables construct.The different variable correlation for each country,showed areas to be strengthen in order to improve their mutual product image on Price,Quality,Technology,Inventiveness,and Known Brands concepts.We found that variables are not affected with the same pattern.Results in this investigation show us that planning different marketing strategy is essential to approach the two markets.Among several other findings we also detected correlation between the more worldwide distribution types of products,or hard working attitude of Chinese people,the more inexpensive Spanish consumes’ price view.The purpose of this study is to help both countries’ organizations,companies and marketers have a better approach to these China and Spain markets.