On The Unification Of Product Image

From the point of view of product image design, this paper discusses organic integration about product image,brand image and corporation image by applying the basic industry design method and introducing the design strategy, and processes the correlation with product image through analysis, according to some characteristics and the performance of product image, as well as using the corresponding product image design method, thus achieved the goal that the product image unified together.First, we proceed to the deeper analysis for the intension for product image design from the aspects such as corporation sense, brand correlation, design strategy, and so on. It will be helpful for us to make sure the standpoint of product image unified design.Meanwhile, under the guideline of design strategy theory, with denotations of product image design being trimmed, making product image unified by systematizing and styling, as well as applying the product's audio–visual and transmission functions such as packaging, advertisement, showing, voice etc. so as to strength the image of the product. Second, through the analysis of the product image's denotation and connotation, the paper tells the value of the assessment for image system at the aspect of image unified, and the founding fundamental frame of product image's assessment system. It also discusses the contents for product image assessment system and the guidelines for product image unified assessment system, then innovatively puts forward to found the assessment model of product image unified by way of hierarchy analytical method, so that analyze the product image assessment targets qualitatively and quantitatively.